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5 Email Marketing Metrics You Need To Be Aware Of
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HypeBot
Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you're just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing. Guest post by Hugh McIntyre of the Symphonic Blog These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea ...
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Data Metrics for Indie Musicians: What Role Do They Play?
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HypeBot
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. Guest post by Carter Wilson from Berklee College of Music: Music Business Journal Introduction Since the rise of social media and other online platforms like YouTube and Facebook, artists have been able to reach their ...
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How Data Metrics Work For Independent Artists
Source:
HypeBot
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal Introduction Since the rise of social media and other online platforms like YouTube and Facebook, artists have been able to reach their audiences with more ease and efficiency than ever thought ...
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Website Performance Metrics Every Artist, Band, Should Know
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HypeBot
When it comes to maintaining a healthy web presence, keeping careful track of performance metrics on your website is essential. Here we look at seven such areas to focus on. Guest post by Bobby Owsinski of Music 3.0 When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook ...
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6 Essential YouTube Metrics Everyone Needs To Watch
Source:
HypeBot
Besides acting as a platform from which to showcase your content and allow your fans to access your brand, YouTube also has important analytics tools that offer artists important feedback on how viewers are reacting to the content they post. Here we look at six such metrics. Guest post by Allison Johnelle Boron of Soundfly's Flypaper Your YouTube channel serves many purposes. It gives you a platform to display dynamic content, from music videos to interview clips. It lets everyone from fans to industry moguls see ...
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7 Important Video Metrics For Measuring Your Content's Success
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HypeBot
When determining whether or not your video content is hitting home, there are some important metrics to pay attention to beyond just the view count, such as audience retention, subscribers, and where viewers are coming from. Guest post by Alexandra Kennedy of the Symphonic Blog In order to effectively manage your YouTube channel as an artist, it’s important to look beyond the number of views at the bottom of your video when measuring your content’s success. The YouTube Creator Studio has a fantastic ...
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Why Engagement Might Be The Most Important Metric For Artists
Source:
HypeBot
By Liv Buli of Next Big Sound. This article originally appeared on Forbes.com. Whenever the topic of social media is raised in any forum of the music industry, a choice discussion is always the practice of purchasing followers or views, allowing artists to game charts, rendering social activity unreliable and therefore less significant. But often overlooked in this dismissal of the validity of social activity is the fact that building a significant social following is fairly pointless for an artist unless they successfully leverage ...
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Sell Your Act with Music "Metrics That Really Matter"
Source:
HypeBot
In an age when social proof is taken seriously at all levels of the game, with Likes and Follows serving as a proxy for caring and support, it's important that musicians market themsevlves with “metrics that really matter." This topic was part of a larger discussion at DJ TechTools regarding the best way to respond to “social fiefdoms" such as Facebook that were built with the help of musicians but increasingly get in the way of interacting with fans. “Facebook ...
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Pandora Releases Latest Audience Metrics
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HypeBot
Pandora today announced new metrics for the month of November 2013. Listener hours for Pandora during the month of November 2013 were 1.49 billion, an increase of 18% from 1.27 billion during the same period last year. Share of total U.S. radio listening for Pandora in November 2013 was 8.44%, an increase from 7.17% at the same time last year. Active listeners were 72.4 million at the end of November 2013, an increase of 16% from 62.4 million during the same time period last year. Pandora ...
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It Takes More Than Metrics to Understand a Musician's Audience
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HypeBot
(UPDATED) In a new study by Microsoft researcher Nancy K. Baym, the author discusses musicians, music companies and their use of metrics. She interviewed a number of musicians and business people about their use of data gathering tools to identify and relate both online and offline audiences. The picture is as you might imagine with musicians doing all sorts of things and the most clued-in having to put the pieces together themselves. Though she discusses social media metrics quite a ...
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