Fixed Location / Persistent Display
Fixed location / included in a rotation
GenderMale - 80%
Female - 20%
EducationNo College/High School - 4%
College - 50%
Graduate School - 46%
Household Income$0-30K - 21%
$30-60K - 28%
$60-100K - 19%
$100K - 32%
Age18-24 - 12%
25-34 - 21%
35-44 - 22%
45-54 - 23%
55-64 - 15%
60+ - 7%
Top US Metro AreasNew York
San Francisco/Oakland/San Jose
Banner = ad.
Impressions = The number of times a banner was seen by a reader.
CPM = cost per one thousand banner impressions shown. So, a $350 purchase at a $10 CPM buys you 35,000 banner impressions.
ROS (Run Of Site) = banners viewed by all readers.
Local = banners viewed by readers in a specific region (e.g. just New York)
Click Through - The act of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.
CTR (Click Through Rate) - The percentage of banner impressions that resulted in a click through.
About All About Jazz
All About Jazz is the leading and longest running jazz music website, attracting both enthusiasts and industry professionals since 1995.
A daily resource of impressive depth and breadth, All About Jazz aggregates, publishes and syndicates a variety of jazz-oriented content daily and is committed to raising the awareness of jazz's cultural significance and historical legacy while actively celebrating the creative leaders of today.
All About Jazz is the highest ranked jazz music website in the world and has received “best of the web” designations from the New York Times, Los Angeles Times, Wall Street Journal, Time Magazine, Forbes, the BBC, and is a 10-time winner of the Jazz Journalist Association (JJA) award for best website covering jazz.
Our mission is to serve jazz and improvised music from a global perspective by advancing musicians, facilitating education, and increasing public awareness of the players and their medium. Our unique position as an Internet resource and database enables us to leverage information technology in order to organize and disseminate information, opinion, and music itself. As the central repository for jazz content on the web, we aim to provide a haven for jazz enthusiasts, neophytes and industry professionals. And by stimulating personal expression, we also hope to advance progressive ideas and exchanges which will help shape the future of jazz.