SEGUIDA is a name that is very recognizable to the ardent Latin music aficionado. From their inception in 1972, Fania Record artists, Seguida had paved the way for the genre of Latin Rock to blossom. Their distinctive “East Coast” Afro-Cuban-Salsa-Rock sound grew out of the barrios of the Bronx, NY and has continued to delight audiences all over the world in present times. Included as part of the “Fania All Stars,” Seguida has toured extensively throughout the country spreading their infectious sounds of Latin-Rock-Jazz as they shared the stage with such great Latin music stars as Larry Harlow, Eddie Palmieri, Hector LaVoe, Willie Colon, and the list goes on…Their two albums on the Fania Music Label (Love is…Seguida, & On Our Way To Tomorrow…Seguida) still continue to enjoy record sales all over the world. Present day bandleader/producer/composer/drummer, Steve Adorno has rekindled the band and brought a mixture of original and new members together to record a third CD just recently released September 7, 2007 for the independent label Onroda Records. Seguida III…is a journey into the future for this well established band of musicians. Produced by the team of Steve Adorno/Jay Henry, Seguida III brings tradition plus new innovations to the genre of Latin Alternative music. Seguida enthusiasts will also be happy to see several brass arrangements by the original “El Patron” of Seguida, Randy Ortiz. Continuing with their tradition of using English vocals and Spanish Soneros to top off a hot salsa-soul- rock feel has proven to be a successful formula for Seguida, and it continues on with Seguida III. This CD also combines flavors of R&B, Hip-Hop, & Jazz to round out the new sounds of Seguida and signifies a pathway into the future for this very dynamic band. Along with original founding member & guitarist/composer Louie Perez, vocalist/composer Lori Rose, the newly formed Seguida is powered by a very talented lineup of seasoned musicians. Included here are well known trumpet player Pete Nater, bass player Wally Irizarry, and Gregory Rahiim Press on keyboards. Trombonist Joe DeJesus, Julian Meyers on woodwinds, Jose Davila on trombone, Willie Olenick on trumpet, Congero Pito Castillo, carlos go go gomez on timbales and Juan Sepulveda on percussion,round out Seguida’s live show. Seguida III boasts special guest performances from artists such as Latin music star Larry Harlow, and Latin singing sensation Kevin Ceballo courtesy of Universal Latino Records. Also included on the CD are the powerful performances of Phillip Ocasio on sax, west coasters Ricky & Romeo Carrido on congas & timbales, & Spanish guitarist Jorge Pastrana.
Meet SEGUIDA: The Latin-Rock explosion began, when Santana first burst onto the music scene in the late sixties and early Seventies. While Santana was becoming popular on the West Coast, a young group of Hispanic musicians from the Bronx in New York City wanted to build upon the Caribbean roots of Afro/Cuban jazz, Rhythm and Blues, and New York City salsa.The group was called Seguida. Seguida's music is a unique mix of funk, hip hop, rock, R&B, salsa ...
Seguida III carries forward the legacy of this pioneering Latin fusion band, remaining consistent with
Seguida’s vision and yet pushing the music forward. The difference with the early Seguida albums is in
the much more polished production of III. “We were kids then,” explains Steve adorno. Although the
sometimes ragged productions of the early albums held an appeal to rock listeners, Adorno wanted a
more sophisticated but still earthy sound. “I worked with recording engineer Jay Henry to create a great
sound and to give audiophiles a bang for their buck,” explains Steve Adorno
Seguida III carries forward the legacy of this pioneering Latin fusion band, remaining consistent with
Seguida’s vision and yet pushing the music forward. The difference with the early Seguida albums is in
the much more polished production of III. “We were kids then,” explains Steve adorno. Although the
sometimes ragged productions of the early albums held an appeal to rock listeners, Adorno wanted a
more sophisticated but still earthy sound. “I worked with recording engineer Jay Henry to create a great
sound and to give audiophiles a bang for their buck,” explains Steve Adorno. “We worked on the mixing
for three months.” The result is a well-crafted, tightly melded orchestration of sounds and moods.
Seguida III is a strong return to form of a band that has been absent too long and under recognized for
its achievement. That may change however when Seguida will be featured on a PBS film documentary
based on Jim McCarthy and Ron Sansoe’s wonderful book, "Voices of Latin Rock". While we await
forthcoming gigs, we can sit content with Seguida III, a solid achievement, marking the exciting rebirth
and continuation of the Seguida legacy.
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