Creed Taylor revolutionized the respectability and popularity of jazz with CTI Records. In fact, some of the most significant jazz of the last half of the 20th century has been fashioned under Taylor's guidance and supervision.
Taylor has been especially influential in the packaging of music. His records are as much art to see as they are to hear. With heavy, glossy, gatefold covers featuring stark design and striking photography, his records have the sound and feel of something bearing unusual class and great quality.