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Music Industry

Five Vectors Raises $1M To Connect New Artists with Gaming

Five Vectors Raises $1M To Connect New Artists with Gaming

Source: HypeBot

Five Vectors, a start-up that works with emerging artists to produce music for gaming audiences has raised $1 million in seed funding, led by BITKRAFT Esports Ventures. BITKRAFT has been on a spree of investments in esports-related projects this year including Strafe’s esports hub, Ready’s esports platform, Tonk Tonk Games’ competitive fighting game, as well as new MMO studio Playable Worlds. Based in LA and Berlin, Five Vectors – co-founded by Wasae Imran, former Global Head of Video Network at ESL, ...

Music Industry

What The Music Industry Can Learn From The Gaming Industry

What The Music Industry Can Learn From The Gaming Industry

Source: HypeBot

Here Bas Grasmayer explores the unprecedented growth of gamer personalities, the business models they use, and what the music industry can do to learn and directly benefit from the gaming industry and it's marketing tactics. Guest Post by Bas Grasmayer on Synchblog The gaming industry counts as many differences from the music business as it counts similarities. It makes it a perfect teacher when we find the right way to translate their reality to ours. Both industries were in large part ...

Music Industry

Ex-Google, SoundExchange Execs Launch Startup to Bring Gaming Revenue Model to Music

Ex-Google, SoundExchange Execs Launch Startup to Bring Gaming Revenue Model to Music

Source: HypeBot

Two respected digital music veterans, Tim Quirk and Brian Calhoun, are joining forces to launch Freeform Development, a new music tech startup. Quirk recently left Google Play and before that was an executive at Rhapsody. Calhoun held a high level position at SoundExchange and more recently as a digital strategist for artist managers The Blueprint Group. Exactly what the pair is planning, however, is a bit of a mystery. Lessons From Mobile Gaming Citing competitive reasons, Quirk and Calhoun are being tight lipped.  They do hint at using lessons learned in ...

88

Performance / Tour

Social Music Gaming App for Facebook Causes 15,000 Fans to Play with Songs for 15 Minutes

Social Music Gaming App for Facebook Causes 15,000 Fans to Play with Songs for 15 Minutes

Source: HypeBot

DJ and producer David Guetta has released a new Facebook PUMP IT game for his single 'Who's that Chick?,' powered by MXP4's music gaming solution. During the app's limited beta launch, over 15,000 users played with the game for more than 15 minutes per track, 50% shared and competed against their friends, and 60% of users played more than 20 times. Some fans, likely trying to nail down the top score, played in excess of 300 times. I repeat, 300 ...

62

Trends

3 Things the Music Industry Can Learn from Gaming

3 Things the Music Industry Can Learn from Gaming

Source: HypeBot

On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry.

#1: Consumers like to be social while they are entertained #2: Consumers like to personalise their entertainment. #3: Consumers want to gain status through competition.

“Today's fan wants more than just a track," accoding to Serviant. “They want a participative, personalised experience in a social environment.  This is something they had in the analogue world as ...

122

Technology

Global Gaming Buys the Pirate Bay

Global Gaming Buys the Pirate Bay

Source: All About Jazz

STOCKHOLM Swedish vidgame company Global Gaming Factory X has bought file-sharing website The Pirate Bay, whose founders were sent to jail earlier this year for being accessory to copyright infringement.

Global Gaming paid Swedish kroner 60 million ($7.7 million) for the company, which it intends to relaunch as a legal download site.

Global Gaming CEO Hans Pandeya said the company had bought The Pirate Bay because it was a global brand with more than 20 million visitors and more than ...

60

Technology

Freezepop: Finding an Audience Through Gaming

Freezepop: Finding an Audience Through Gaming

Source: HypeBot


46

Music Industry

Razer Announces Anansi Mmo Gaming Keyboard

Razer Announces Anansi Mmo Gaming Keyboard

Source: PC Magazine


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