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Why Word-Of-Mouth Is Key To Live Music, How To Earn It

Why Word-Of-Mouth Is Key To Live Music, How To Earn It

Source: HypeBot

Despite all the changes the world of music marketing has undergone (technologically and otherwise) word-of-mouth remains the most effective method of selling tickets. So how do you, as an artist, harness the power of such an elusive form of marketing? Guest post by Chris Zaldua of Eventbrite It’s no secret: In the music business, word-of-mouth marketing is worth its weight in gold. Put simply: In music, “a personal recommendation is still the only one that matters.” If you’re running a ...

Event

Data Shows Email Engagement Benchmarks For Live Music and Events

Data Shows Email Engagement Benchmarks For Live Music and Events

Source: HypeBot

For artists and musicians, email marketing can be a tricky beast, and while may think your email marketing campaign is doing just fine, given that emails are being opened and tickets are being sold the reality is, you could be losing out to the competition- here we look at some key benchmarks that can help you better assess the success of your campaign. By Lane Harbin from the Eventbrite blog. This is a guest post from Emma. Do you know your average ...

Technology

How Tech Is Changing Live Music

How Tech Is Changing Live Music

Source: HypeBot

While much of the music industry's future remains in doubt, particularly where tech is involved, how advancements in technology will affect venues is a little more predictable. Here we look at four ways in which we can expect the live music experience to change as a result of technological reform. Guest post by Bill Leigh of Eventbrite Can you see into the future? When it comes to music venue operations, it’s easier than other areas. Just take a look at ...

Music Industry

Fans Don’t Access Live Music Experiences, They Own Them

Fans Don’t Access Live Music Experiences, They Own Them

Source: HypeBot

Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist. Guest post by Jeffrey Warshauer, the founder of Live Music Loyalty based in Asbury Park, NJ. Historically, artists released a record and toured to promote their album, gaining income from both. Now, ...

Music Industry

Live Music Today: The Good, The Bad And The Ugly

Live Music Today: The Good, The Bad And The Ugly

Source: HypeBot

In this piece Joe Rinaldi reflects on the state of the live music industry, and how the rise of the streaming age and the drop off in retail sales has further increased the necessity of live performance for artists looking to make it in the music industry. Guest post by Joe Rinaldi, Managing Partner at San Diego’s Music Box In recent years, live music has become the backbone of the industry, replacing much of the revenue that was once earned ...

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Trends

3 New Statistics About Millennials’ Live Music Tastes

3 New Statistics About Millennials’ Live Music Tastes

Source: HypeBot

A new slew of research is out on millennials' live music preferences, showing that they both are attending festivals more often and for a broader variety of reasons, including the need to engage with a community and support artists they feel are affecting positive social change. Guest post by Rachel Grate of Eventbrite Millennial attendance of music festivals has nearly doubled in just three years. New Eventbrite research shows that 29% of millennials have attended a music festival in the last 12 ...

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Music Industry

Stop The Legalized Extortion: How To Make The Live Music Experience Fair For All

Stop The Legalized Extortion: How To Make The Live Music Experience Fair For All

Source: HypeBot

Here a former venue owner explores the possibilities behind technology bringing transparency to live performance marketplace, thereby ending what has essentially become a form of legalized extortion for artists. Guest post by Zach Bair Here's a fact that may surprise live music lovers: Artists may not see a cent from songs played on jukeboxes, radio, karaoke or any other music played at bars, restaurants, fitness centers or clubs throughout the U.S. Despite this, thousands of venues are required to pay as ...

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Music Industry

4 Major Live Music Trends Changing The Industry This Year

4 Major Live Music Trends Changing The Industry This Year

Source: HypeBot

It may only be February, but the year 2017 has already proven itself to be one of major change for the live music industry. Here we look at five different trends, whether it's a rise in activism or immersive theater, that are reshaping the live music business. Guest post by Rachel Grate of Eventbrite We’re just one month into 2017, and it’s already proven to be a year of big changes — and the live music industry is no exception to ...

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Trends

Virtual Reality, Live Music Seem Like Marriage Made In Heaven

Virtual Reality, Live Music Seem Like Marriage Made In Heaven

Source: HypeBot

The inherent issue with any live music event is limitation of how many people can attend. No matter how large a venue, at a certain point it fills up. This is a problem which virtual reality technology seems poised to solve, at least partially. Guest post by Bobby Owsinski on Music 3.0 One of the downsides of live music is that only so many people can experience it at any one time. Whether it’s a club, concert or festival, attendance is ...

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Performance / Tour

55 Best Live Music Venues In NYC

55 Best Live Music Venues In NYC

Source: HypeBot

While it's difficult to pick and choose from a city so rich in live music venues, this list highlights at least some of the best places to catch show in the The Empire City. Guest post by  Jennifer Anderson, originally published at GoodDeedSeats When it comes to live music, New York, New York is arguably the greatest city in the world.  The Five Boroughs doesn't have a few places to listen to live music, it literally has hundreds. Creating a ...

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