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Technology

Mike King of Berklee Online Looks Back On 2014

Mike King of Berklee Online Looks Back On 2014

Source: HypeBot

Mike King, course author, instructor and Assistant VP of Marketing for Berklee Online is up next on Hypebot.com's Year End Virtual Panel. Discussing what 2014 meant for Berklee Online, King says “Massive Open Online Courses have made a significant, positive, impact on our business over the past year.  We have seven free online courses available on Coursera right now, and two with EdX, covering music business, music production, songwriting, guitar, vocal production, and even a Gary Burton improvisation course." Continue reading on the ...

127

Technology

Mike King: 5 Social Media and Online Marketing Tips

Mike King: 5 Social Media and Online Marketing Tips

Source: HypeBot

Mike King (@atomzooey), Director of Marketing at Berkleemusic and teacher of Online Music Marketing with Topspin, sentin this informative post:

1. Social media is a tool which amplifies existing efforts. These are not my words (I think it's from Jeff Jarvis?), but it rings true to me. Folks talk about the importance of access and context, but without engaging content (be it amazing music, video, contests, information, humor, or other) social media outlets won't do much for ...

88

Technology

Interview: Mike King of Berkleemusic and Online Music Marketing with Topspin (PT. 2)

Interview: Mike King of Berkleemusic and Online Music Marketing with Topspin (PT. 2)

Source: HypeBot

Read Part One

This is part two of my interview with Mike King.For those of you who may not be familiar, Mike (@atomzooey)is Associate Director of Marketing at Berkleemusic, Berklee College of Music's online school and author of Music Marketing: Press, Promotion, Distribution, and Retail, which you can get a free chapter of here.

Now, to maintain a certain degree of objectivity here and, at the same time, address an issue that's sure to be brought up in ...

148

Technology

Interview: Mike King of Berkleemusic and Online Music Marketing with Topspin (PT. 1)

Interview: Mike King of Berkleemusic and Online Music Marketing with Topspin (PT. 1)

Source: HypeBot

Kyle Bylin (@kbylin), Associate Editor

(UPDATED) Over the course of the last ten weeks, I've had the pleasure of taking Online Music Marketing with Topspin through Berkleemusic with Mike King (@atomzooey)as my instructor. Though, to be sure, I'm likely to a biased opinion of the course -- for some reasons I can account for and others that I'm not as obvious to - I have to honestly say that I've thoroughly enjoyed the class and have thus far gained deeper ...

81

Music Industry

Berklee's Mike King on Modern Music Marketing

Berklee's Mike King on Modern Music Marketing

Source: HypeBot


Photos

Music

Recordings: As Leader | As Sideperson

Powerless

Blue Canoe Records
2021

buy

Drive Time

From: Powerless
By Mike King

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