A very keen music fan, record collector and dj, Gerardo Frisina, together with the founders of Ishtar, Luciano Cantone and Davide Rosa, sketched the guidelines of the artistic evolution in this record company. His figure is of fundamental importance for Ishtar’s history and is a point of reference that the entire Italian jazz scene cannot disregard. His first contributions to Ishtar saw Gerardo in the role of producer.
His very first project was the production of “Neos” in ‘97, conceived with Bruno Bolla and Gianni Bedori, and stemming from the desire to re-propose the works of famous artists deeply rooted in the Latin/Brazilian and jazz sound, trying to reveal the most obscure aspects of those sounds. In the same year also the series “Up” and “Metti Una Bossa A Cena” came out, becoming of cult status among the collectors of the genre: while the first set of productions has brought back to light some “forgotten” reinterpretations of artists such as The Paris Studio Group, Edda Dell’Orso and Expo 80, instead the two editions of “Metti Una Bossa A Cena” have introduced some Brazilian pieces by Italian artists of the calibre of Piero Piccioni, Ennio Morricone, Armando Trovajoli, Alessando Alessandroni, Franco Micalizzi, Romano Mussolini. This is a homage to Bossa Nova by the greatest Italian composers of from the past.