Herb Alpert's persistent artistic vision reverberates as one note comprised of three simultaneous chords: curiosity, integrity and excellence. Creator and innovator, musician and producer, artist and entrepreneur, Herb Alpert is one of this generation's true Renaissance Men, a man with a profound passion empowering his every endeavor.
An extraordinary musician, Alpert's trumpet playing earned him five #1 hits, eight Grammy Awards, fifteen Gold albums and fourteen Platinum albums. Herb Alpert and The Tijuana Brass propelled Latino music into the pop music limelight, at one point outselling the Beatles two to one. Through commitment to artists with personal vision, Alpert (along with partner Jerry Moss) guided A&M Records from a humble Hollywood garage operation into the largest independently owned record company in the world. Great performers such as Carole King, Cat Stevens, Styx, Supertramp, The Carpenters, Sting and Janet Jackson are evidence of the consistent quality and diversity of the A&M Records family. One bold, brilliant sound with many different simultaneous chords.