Howard Paul, President/CEO of Benedetto Guitars, Inc. readily acknowledges that he is fortunate to combine his vocation and avocation. A highly respected jazz guitarist who detoured along the way to study political science, serve in the military, and rise in corporate management, his enthusiasm for his company is infectious. Today, he strikes a delicate but exhausting balance between performance at jazz clubs and concert halls, lectures at universities and music schools, collaborations with artist/endorsers, and running the day-to-day business of manufacturing and sales at the 9,000SF Benedetto Guitars’ workshop located on the south side of Savannah, GA.
Founder Robert Benedetto started Benedetto Guitars in 1968. Following years of international acclaim as creator of a modern renaissance period in guitar-making, Benedetto briefly licensed Fender, the world’s largest guitar manufacturer, to build his instruments from 1999 to 2006. Howard joined forces with Benedetto to establish their new, independent company in March 2006. Today Benedetto sells around the world, building over 120 handcrafted guitars a year ranging from $5,000 to $50,000+ each. Their workforce of highly skilled luthiers is among the best in the business, applying from around the globe to vie for a spot on the Benedetto workbench. Robert Benedetto and his wife Cindy retired in 2014, leaving Howard to run the company with master lutheir Damon Mailand and the help of vintner/board chair Dave Miner.