Around 1984, he got on to electronic instruments seriously and began writing music for commercials and became the blue eyed boy of advertising .Louiz literally ruled the advertising world with his music for over 15 years . With his first European Tour with the fusion Band SANGAM ,with the amazing Ranjit Barot ,Karl Peters,Charlie Mariano ,Ramamani and TAS Mani with KCP, Fusion music has played a big part in the life of this jazz man .Over the years Louiz has played with some of the world's greatest jazz men to create very memorable music and still continues to do so .
Louiz is acknowledged as India's premier Jazz pianist since the last two decades as well as a prolific composer of music sound tracks for theater, stage and feature films. He continues to be the most sought after music composer of jingles, corporate anthems, audio visuals and documentaries. In fact, he is considered to be the most prolific composer of advertising jingles having recorded an incredible 7000 jingles in a span of 15 years. He is a sure fire bet for an entry into the Guinness Book of World Records on this score. Despite his tremendous commercial success, his first love remains Jazz.
He is the face of Indian Jazz and is the jazz icon of this country .He has represented India in many International festivals all over the world with great success. Recently,Louiz has been appointed the Brand Ambassador for the Yamaha Clavinova Digital Pianos in India and the Stage Pass Sound Reproduction System by Yamaha , which adds another feather to his overloaded cap